In today’s gilded age of information, where no one is short of access to a myriad of advice, the Crane Industry Council of Australia (CICA) took a different COVID-19 communications approach.
While Chief Executive Officer, Brandon Hitch, says CICA ensured members were up to date on Job Seeker deadlines – and other government aid programmes – focussing on staying calm was paramount.
Being able to control the controllable helped give members clarity of thought, or as Brandon puts it, remaining calm throughout the crisis is critical.
“We started with a LinkedIn campaign about ‘Controlling the Controllables’ to try to dispel any unnecessary hysteria – because we all were a little bit hysterical when the uncertainties of the COVID-19 pandemic began to bite.
“We wanted to bring back some semblance of calm to the situation.”
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